The internet can be like a hungry animal that constantly has to be fed. This is increasingly important to remember after Google’s recent algorithm updates that punished “thin sites” with only a few pages of content and gave more powers to “fresh sites” that are always being updated with new material. When you’re doing SEO you can never rest when it comes to putting more content online. The whole process can be very mentally taxing, even the most creative people can find themselves running out of fresh ideas after a while. The trick is coming up with strategies that you can use to jump-start creative thinking and come up with new ideas to keep your readers happy and the back links flowing.
Break your topic down into the most basic steps. For example, if you’re creating an ice cream website try and name every flavor you can. Then go and research all the flavors you missed. If you’re creative you could probably write an article on every one of those flavors. You might have to dig deeper when doing research, but you never know how that might pay off. Google prefers in-depth writing whenever possible. The idea is that you want your site to ultimately be a one stop shop for everything related to the topic you’re writing about. Only once your site has reached that level can you say you have nothing left to write about.
Speaking of research you have to be willing to constantly dig into the field you’re writing content for. When a new book comes out read it. At least you’ll be able to do a review on what the book says, though you should be able to get more out of it. Keep track of the main blogs that are relevant to your site. Use them for inspiration and if you’ve got a blog feel free to create regular posts linking to the most interesting articles you find. It’s quick and easy and your fellow content creators will appreciate the links.
Keep a file full of ideas. Don’t force yourself to come up with ideas every time you sit down. Create a document that you can fill with ideas to be used at a future date. Every once and awhile take the time to brainstorm as many ideas as possible, even ones you don’t actually think you’ll use. Coming up with ideas and actualizing them are two distinct steps, don’t force yourself to do them at the same time.
Ask people what they want. If real people are visiting your sites then you should be in some sort of contact with them. Put a poll on your site, announce a survey, email the people on your contact list or anything else that you wouldn’t mind yourself. As long as you’re not annoying about it you’ll probably find people should be happy to tell you what they’d like to hear more about.
Content has always been essential but as many move from traditional SEO models to cheap SEO content it’s more and more necessary for marketers to produce a steady stream of material. This may seem daunting but it doesn’t need to be. Just take some time to read up on your topic, brainstorm ideas with no judgment and then write a little bit every day. In no time you’ll probably have more ideas then you know what to do with.